Dress For Success

April 19, 2011 Leave a comment

dressWhen did casual Fridays bleed into the whole week? The famous author James Laver once wrote, “Clothes are never a frivolity: they always mean something.” Although we all know that muscle shirts and belly tops are just too inappropriate for the office, the trend of dressing down leaves many wondering what to wear to work? Here are some tips on how to dress for success at work.

1) Go traditional: One of the biggest mistakes people make when selecting their work wardrobe is under-dressing. Not understanding the corporate culture may equate to career suicide. When in doubt, dress conservatively. Leave the cutoffs and flip flops for the beach yet don’t show up to sit at your desk in a three-piece suit. Use the brain that your momma gave you. Put a little more thought into your attire and making the right impression is surely to follow.

2) Presentation counts: This doesn’t just apply to what you’ll find on your plate at fancy restaurants. Presentation counts in your appearance as well. Business casual is fine but that doesn’t give you license to look sloppy. It also doesn’t mean that you have to spend a fortune on designer clothes. Just use your common sense, invest in an iron, and always remember that what you wear and how you look does say something about you as an employee or client. Read more of this post

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Children’s Golf Apparel Expected To Be A Huge Hit This Christmas

December 3, 2010 Leave a comment

Children’s Golf Apparel Expected To Be A Huge Hit This Christmas.

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The Perfect Festive Gift For The Holidays

December 1, 2010 Leave a comment

The popularity of wine has sky-rocketing over the past decade. More than ever, people are enjoying the world’s beverage of choice.

At this time of the year, giving the gift of wine is always an excellent idea. Whether as a hostess or colleague gift, wine not only is classy, it’s healthy! Read more of this post

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Branding Tips For Your Business

October 19, 2010 Leave a comment

Whebranding-logo-tips-rdfn embarking on a promotional campaign for your business or organization, there are many hidden factors to consider in order to get the most bang for your buck and ultimately, make it an overall success. Here are a few tips and pointers to keep in mind when considering your next promotion.

1) Branding your logo is everything. You want visibility combined with taste. The best way to do this is by choosing a method of logoing that will maximize and enhance your artwork.  For instance, whenever possible choose engraving/etching  or debossing/embossing over the ususal silkscreening method.  You may have a slightly higher set up cost but it’s worth it as those methods add a touch of class and elegance to your promotional product or giveaway. On a simple USB or flash drive device, for instance, laser engraving provides a subtle but effective brand of your logo that will last much longer than just a colour imprint, which may fade over time. The same goes for debossing. On a leatherette journal, debossing your logo gives it that added perceived value and add to the overall impact of your campaign. Ask about these options the next time you seek promotional giveaways. Read more of this post

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Get Your Autumn On

September 20, 2010 Leave a comment

Here’s a link to our latest newsletter with some great fall corporate ideas. Enjoy.

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Breast Cancer Affects Us All

September 9, 2010 2 Comments

breast cancer awarenessBreast cancer is an efficient killer. In 2009, 23,200 women were diagnosed with breast cancer and 5,300 of them died from it. For males, the number of diagnosed cases was much lower at 180 but 50 of those were fatal. This is a disease that affects everyone and it’s time to fight back. Read more of this post

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Identifying The ‘Loss Leader’

August 27, 2010 Leave a comment

rdf-loss-leader-explanationThe ‘loss leader‘ advertising strategy is one many people are unaware of. I recently was asked by a potential customer why my quote on a 2gig usb was more than a similar one they found at one of the big box stores. After a detailed explanation about the ‘loss leader’ effect, I did get the order. But I feel that a further explanation is needed. Read more of this post

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Creating Your Social Media Persona

August 17, 2010 Leave a comment

social media personaSocial media and your business plays a vital role in how your brand is viewed whether you know it or not. For some, the relative anonymity of social media affects how they interact and deal with customers and potential customers. Do your online interactions differ from your interactions with people in person? This is the case quite often and we need to be cognisant of the attitudes and personas we are projecting online as more of our business is generated on sites like Twitter, Facebook, and LinkedIn. So what is your social media style? Here are a few classifications of social media personas that businesses are using today to engage consumers. Read more of this post

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Tips For New Marketing Strategies

August 16, 2010 Leave a comment

tips for marketing successNew marketing strategies are emerging quickly in this new era of doing business and having an online presence. According to Andre Ferris of Parmasters Canada 12 cents of every corporate dollar should be set aside for marketing. “This is an area that many businesses neglect. The old approach of shouting your message using a ‘megaphone’ just isn’t as effective. Marketers have to be more savvy. Today’s successful marketing campaigns invite potential customers to become more involved. Engagement is key and giving your customers a voice is powerful.” Here are some tips on how to hit a marketing homerun and to generate new business in today’s business culture. Read more of this post

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Moms Can Raise Their Families While Running A Business

August 11, 2010 Leave a comment

busy moms run both their families and businessMothers raising a family while running a business can be a daunting task. Momapreneurs, especially single mothers, are faced with an enormous task when it comes to managing their home and business. Both require superb time management skills, working together as a team, and a little luck to go your way once in awhile. Here are a few tips for mothers who are thinking of running their own business or entrepreneurs looking to start a family: Read more of this post

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